"We're proud to help set a new standard." New sportswear brand introduces game-changing technology to athlete uniforms: 'It's ...

We are excited to join forces with Patricof Co,” said Adam Blumenfeld, CEO, Varsity Brands. “With P/Co’s consumer insights ...

The growth of women’s sports offers brands and investors a new audience, new revenue streams and high returns. It is ...

In this week's SBJ Marketing newsletter, Terry Lefton looks at date behind big brands putting even bigger dollars into ...

The Memphis-headquartered company has expanded its sports branding portfolio significantly over recent months, including in ...

Riley Gaines said she wants basketball star Caitlin Clark and gymnast Simone Biles to sign with XX-XY Athletics and oppose ...

Women’s sports fan data, brands Gen Z says are on the rise, the latest on the ANA’s Aquila and more data-driven news.

Yahoo Sports now features a hub of written and video coverage produced by cllct, a leading media and marketing consultancy ...