Ocean Spray Cranberries’ latest addition to its namesake drinks brand ticks many boxes for US consumers, while the co-operative’s viral online smash last year also bodes well for Ocean Spray Wave.
BOSTON — Ocean Spray Cranberries, Inc. is expanding into a new category of sparkling beverages with the launch of Wave, a line of naturally caffeinated sparkling waters made with fruit juice. Wave is ...
For the next wave of its brand refresh, Ocean Spray is introducing a new tagline, and a new character. The brand is launching a “Just Add Cran” masterbrand campaign introducing the titular tagline ...