At a time when consumers are bombarded with digital communications, direct mail can be a powerful way to stand out and connect with your business's target audience.

Strategic marketing is the backbone of any successful business. Learn more & explore the ways you can improve your marketing strategy today.

Strategies to Target Consumers Following Harder's exploration of direct marketing trends, Cyndi Greenglass, SVP, Strategic Solutions, OSG, discussed the five emerging post-COVID segments ...

Owned media represents a strategic shift from renting marketing visibility to building marketing equity. This digital infrastructure is your direct channel to building and growing customer ...

Polaris Direct, a high-volume direct marketing services and printing company based in Hooksett, NH, announced that Courtney Hoppe has joined its Strategic Marketing Services (SMS) team as Account ...

To avoid being shown the door, the DM manager needs to know how to swiftly solve direct marketing's most common and costly problems. Hence this article. Missing your response, cost per acquisition, ...

IWCO Direct (“IWCO” or the “Company”), a leading provider of data-driven direct marketing solutions, announced today that it has completed a transacti ...

PORT SAINT LUCIE, Fla.—Infusion Direct Marketing, Inc., a public relations firm in the security industry, announced it has recently launched a new website along with an expanded portfolio of marketing ...

Marketing Strategy - Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research.

After long relying on digital marketing, DTC brands keep experimenting with traditional channels to overcome cost and data privacy hurdles.

The decision to acquire Extension Marketing came from a shared belief in strategy-first marketing, client-focused service, and delivering measurable results.