Trust-driven human interactions remain central, yet they increasingly coexist with non-human counterparts in ways consumers now accept as natural ...

Before I get into how the analysis of mobile user behavior impacts the marketing of apps, let me briefly go over what mobile user behavior is and why it is important. With literally millions of apps ...

This article is part of a series about marketing education. Read more, including our latest article on whether marketing degrees make it easier to survive in an ...

Studying marketing means examining the art and science of creating value, combining analysis and creativity to shape customer experiences that drive business results. Concordia’s Marketing program ...

Join a University ranked 4th in the UK for Marketing (The Guardian University Guide 2024). This degree equips students with the skills and knowledge to compete in today's digital era. The course ...

Get experience in integrated marketing communication, new product development, consumer behavior and culture, and sales technology with a Bachelor of Science in Marketing at Michigan Tech. Our ...

Massey's internationally-accredited School of Management and Marketing is a centre of expertise for study and research into contemporary management and marketing issues. We are committed not only to ...