Brian Wieser recently forecasted that, by 2027, linear and streaming TV will lose up to 25% of available impressions. To quote AdExchanger Associate Editor Alyssa Boyle’s reaction to this prediction: ...

In its First Half TV Transparency Report, measurement and analytics company iSpot.tv pointed out viewing trends that illustrate the changes and challenges facing the industry. iSpot said linear TV ad ...

BELLEVUE, Wash.—Sports were a particularly bright spot for the TV industry and streamers in Q3 2023 according to a new report from iSpot.tv that found college football household TV ad impressions ...

Dupixent is back on top as the pharma brand that took home the most TV impressions in May, according to data released by iSpot.tv on Thursday morning. Regeneron and Sanofi’s eczema and asthma ...

Although the streaming share of ad impressions has grown some 44% for the first half of 2025, its overall share of total TV/streaming ad impressions is still at a modest 16% share compared to linear ...

Television’s top draw grew became even more important as NFL TV ad impressions grew 12% and college football jumped 16% in Q3 2025 compared to Q3 2024 When you purchase through links on our site, we ...

Tremfya snagged Dupixent’s place as the pharma brand with the most TV impressions in June, according to data released by iSpot.tv on Friday morning. The Johnson & Johnson brand garnered a 4.3% share ...

Innovative Platform Efficiencies and Exchange Model Adoption Drive Success Despite Linear TV Viewership Declines NEW YORK, March 17, 2025 /PRNewswire/ -- Continuum, the TV advertising platform ...

As brands put a greater emphasis on Hispanic consumers, Spanish-language TV ad impressions are climbing as well. A newly released report from iSpot finds that brands are increasing their focus on ...

That’s the big news from iSpot, which has released its First Half TV Transparency Report reflecting advertising activity at television through June 30, 2023. Based on its research, household TV ad ...