Paramount Skydance aims to battle Amazon and Google for digital ad dollars, but must first navigate a tricky issue among ...

Rich Greenfield, Lightshed Partners co-founder, joins ‘Closing Bell: Overtime’ to discuss Netflix after the streaming giant ...

Television’s top draw grew became even more important as NFL TV ad impressions grew 12% and college football jumped 16% in Q3 ...

A Canadian digital marketing partner to service-based businesses has introduced a new TV advertising tool it believes ...

Return on investment has been stronger than expected as the B2B firm turns to connected TV, said a company marketing director ...

For years, television has been a one-way street — brands speak, viewers listen. But now, that wall is breaking down. A simple trackable QR code on the corn ...

In Q3, the top 10 TV ad spenders poured a combined $544.8 million into airing their commercials, according to data shared ...

DirectTV will be partnering with Glance to deliver personalized ad experiences that are powered by AI. The companies are ...

Ready for your closeup? If you use a DirecTV Gemini device, your face might appear on your television screensaver next year.

In a new ad for New York City Mayoral candidate Zohran Mamdani, several "Survivor" alumni are voting Andrew Cuomo off the ...

Former President Barack Obama appears in a TV commercial supporting Gov. Gavin Newsom's proposed Prop 50 redistricting plan ...