The trend is dubbed "tenniscore" and has seemingly come from the pandemic and the popularization of pickleball.

Inc. attended the tennis event in New York to see how brands big and small marketed to a record-breaking crowd.

While tennis fans savour the last matches of the US Open, a subset of spectators and television viewers have watched the year ...

While tennis fans savor the last matches of the US Open, a subset of viewers have watched the tournament as a source of fashion inspiration.

Tim Newcomb covers tennis gear/business, stadiums and sneaker tech. The Psycho Bunny logo comes as noticeable as the apparel brand’s name suggests. And we’ve only just begun seeing it ...

One big surprise came during the Masters in April when Day wore baggy pants. This unusual choice sparked a lot of reactions ...

While tennis fans savor the last matches of the U.S. Open, a subset of spectators and TV viewers have watched the year's ...

Circana first started seeing tennis and pickleball apparel — particularly athletic ... high-quality materials and clean styles with no logos — and a close cousin known as an “old money ...