The partnership with the tech giant speaks to a push to engage younger fans but also has wider strategic goals in mind ...
TikTok has been set as FIFA's first-ever “preferred platform” partner in a deal ahead of the 2026 World Cup that aims to make ...
GENEVA (AP) — TikTok was picked by FIFA as the first “preferred platform” for video content on social media at a men’s World Cup, the soccer body said Thursday. The World Cup tie-in will see creators ...
TikTok becomes FIFA’s first Preferred Platform, supporting official content, monetization tools for broadcasters, and new ...