Apparently, Kumho’s skid ‘n’ sniff tires are going out to the “trend-setting, fashion-conscious drivers” who want their cars to rock something that no one else has: the sweet smell of lavender. Now ...

Kumho updated three of four versions of its Ecsta Sport Line tire, the Sport All-Season, the Sport, and the Sport S. The update included changes to the compound, of course, but also a several ...

LAS VEGAS — Kumho Tire USA is bolstering its ultra-high performance (UHP) lineup, unveiling three products in the Ecsta Sport family during the SEMA Show in Las Vegas. The tires, which are being ...

DAWSONVILLE, Ga. — Kumho Tire USA Inc.'s new Ecsta Sport, Sport S and Sport A/S tires are exciting because they were designed for premium, high-performance cars, said senior tire engineer Andy Wallner ...

When was the last time you remember a budget brand in any sector going up-market and succeeding? Outside of Hyundai and Genesis, it's rare for the automotive industry these days. But outside of OEM ...

ATLANTA—Kumho Tire USA Inc. is refreshing its high-performance tire lineup, launching the Ecsta PA51 as its featured all-season ultra-high performance tire, replacing the Ecsta PA31 and Ecsta 4XII in ...

You know, many of us kind of don’t give our tires enough thought when it’s time for replacements. However, since these are the parts that make direct contact on the ground, a key safety item, they ...

Over the years, we’ve seen some big changes in tires—namely, their technology and how they are marketed. The recent trend is in the extreme summer performance tire, which has become a niche market. As ...