A few months ago, I was in a strategy session with a mid-sized company that had just implemented an AI assistant to support their sales team. The promise was bold. The tool would draft personalized ...

If you have decided to sell your business, you tend to hold your breath until you see the first bids. This is the first time the market speaks about what your business is worth, and what the future ...

Without a unique selling proposition, you have nothing that distinguishes your company. Learn how to create an effective USP ...

There are no ifs, ands or buts about it: You need to know the people you're working with well. No matter what the size or scope of your company, you rely on other people. Even solopreneurs have a vast ...

Understanding and defining a business audience helps you create a focused business plan and marketing strategy. The term “business audience” refers to the specific group of individuals or ...

Samantha (Sam) Silberstein, CFP®, CSLP®, EA, is an experienced financial consultant. She has a demonstrated history of working in both institutional and retail environments, from broker-dealers to ...

Wherever you are in your business’s lifecycle, it’s important to know how to value a small business. Many, or all, of the products featured on this page are from our advertising partners who ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. In the fast-paced world of business, securing the right ...

One major struggle that most contractors face is an ongoing challenge of deciding how to categorize the workers they hire. Should they be deemed employees or contractors? Unfortunately, the answer to ...

If you want to know how customers experience your website, heatmaps are the best way to gather that data. Hotjar is an excellent heat-mapping tool, according to Jordan Bridge, a digital marketing and ...

These aren’t just documents for your accountant. They’re tools every founder can use to make better decisions, avoid surprises, and stay in control of their business. If you’re running a business, you ...