Add Yahoo as a preferred source to see more of our stories on Google. Julie Luther, founder of Soft Touch ASMR Spa in Pasadena, gives the author an ASMR massage. I've never felt weird about paying ...

The pandemic has left many people isolated and craving physical intimacy. Touch-based ASMR videos are helping some touch-deprived people better deal with being alone. Fans of the genre say they find ...

ASMR is moving from YouTube to the real world. Step inside Kas Wellness in Costa Mesa, a luxury boutique offering "brain massages" and sensory journeys for stress relief.

Autonomous sensory meridian response (ASMR) has become a new craze in the social media age, though the practice has been around for much longer. Many YouTube channels and apps are now dedicated to ...

Giulia Poerio does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

What do the sounds of whispered affirmations, page-turning, and tapping fingernails have in common? What about the sight of slow hand movements, soap being gently cut to pieces, and hair being brushed ...

I've never felt weird about paying strangers to touch me. Massages, facials, martial arts — it's all just bodywork to me. That is, until I booked my first professional back scratch with Julie Luther, ...