Fragmented sessions distort insights. GA4 cross-domain tracking unifies data across brands and regions so marketers, analysts ...

Apple’s announcement Wednesday that it will fully block all third-party cookies in Safari by default and that it’s cracking down on any effort to circumvent tracking prevention shouldn’t come as a ...

Meta has provided new details of how it plans to respond to incoming competition rules in the European Union that aim to tackle abusive behaviors by Big Tech by enforcing fairer dealing on a handful ...

Starting in iOS 17, iPadOS 17, and macOS Sonoma, Safari can remove tracking parameters from URLs in order to prevent cross-website tracking. Keep reading to learn how it works and how to control the ...