There’s more bad news for publishers stemming from MediaMath’s bankruptcy. Since payments from SSPs for DSP spend are typically delayed for months, any deals conducted through MediaMath that ...

When Xandr launched in 2018, it had a grand vision to be the data-driven platform and ad marketplace for the TV industry. But from the start, industry insiders were skeptical that plan would ever come ...

An adtech business owned by Microsoft is the target of a complaint backed by European privacy advocacy group, noyb-- a nonprofit that punches far above its weight when it comes to chalking up strikes ...

At Xandr, the ad-technology firm that is part of AT&T, the time to start talking about the advertising of the future is now. Already, Xandr is in talks with the ad-sales team at AT&T sibling ...

Brian Lesser, who resigned as CEO of AT&T's Xandr earlier this year, has been named executive chairman of InfoSum. InfoSum helps marketers, publishers and other players match up consumer data in what ...

According to Xandr’s second annual Relevance Report, 51% of consumers feel that an effective ad is one that meets a current need when it appears, while 70% of consumers are adverse to ads that ...

Xandr has unveiled a new end-to-end technology platform solution for political advertising including its Invest DSP, Monetize SSP and Xandr Curate platforms in all 50 states. Xandr’s “holistic ...

It's official: AT&T's long-expected merging of its Xandr advanced advertising unit into the WarnerMedia entertainment division is a reality. The move comes just days after AT&T's board elected John ...

Microsoft is buying the Xandr Inc. ad marketplace from AT&T for an undisclosed amount. The two companies announced the deal via an AT&T press release on December 21. Xandr is a "first-tier affiliate" ...

AT&T has sold adtech firm Xandr to Microsoft. AT&T has been shopping Xandr around for more than a year. Microsoft plans to beef up its digital advertising and retail media offerings with Xandr's ...