For a small-business owner, the sheer number of places to list a business and attempt to reach potential buyers can be overwhelming. Listing your business in a database like Yellow Pages, Yelp or ...

"Yellow Pages" is a common term used to describe a business telephone directory. Local phone book publications typically have a business directory in the back, categorized by product type. Along with ...

Is your Yellow Pages advertising costing you money rather than making you money? Does it ever seem like the competition is getting all the calls? Or maybe that nobody is getting all the calls, and ...

Just under 75 percent of contractors spend over half of their marketing budgets in the Yellow Pages. However, this spending results in just 13.4 percent of HVAC sales. I'm no math major, but spending ...

As summarized in eMarketer, The Kelsey Group estimates that small to medium-size enterprises (SMEs) will spend $22 billion on advertising this year, with 46% going to yellow pages advertising. A ...

According the Small Business Administration, the average rate of business dissolutions over a six-year period is 62 percent. Less than 20 percent of businesses advertising in the Akron Yellow Pages ...

IT'S GOT TO STOP. This longstanding tradition of plumbing contractors overspending in the Yellow Pages for rotten results has gone on too long. And — silly me — I have every reason to tell you to get ...

Dale Green had a simple request: He didn’t want his business listed in the yellow pages. Other shops and entrepreneurs gripe about being left out of the phone book’s business listings or having their ...

NEW YORK — Google Inc. needed just five years to build a business with more than $6 billion in annual revenue. It did it through a new advertising model in which merchants bid for ad placement and pay ...

Microsoft wagered an estimated $1 billion of its competitive kitty that it will loudly beat search nemesis Google in both the mobile search and local advertising $50 billion challenge, as I report and ...

The Yellow Pages has revived its most famous character for the digital age, with DJ Day V Lately taking the place of fly-fishing author J R Hartley. Nearly 30 years on since the original ad in which ...

Aptas, Inc. announced that it has been selected by Dex Media, Inc., the official directory publisher for Qwest Communications that operates under the market brand QwestDex, to provide technology that ...