It’s important for business owners to list their companies in prominent and reputable business directories. Often these listings are free, but even if you have to pay a small fee, it can be worth it.

Local SEO is the process of optimizing your online presence to attract more business from local searches. One tactic to increase local SEO is something that many businesses are not aware of: getting ...

Opinions expressed by Entrepreneur contributors are their own. Inaccurate local listings can lead to loss of customers, revenue and trust. Accurate, up-to-date listings enhance visibility and ...

Local listing marketing and social media are essential tools for businesses looking to increase market share and visibility, with a staggering 46% of Google searches being location-related. Optimized ...

With the onset of the COVID-19 pandemic, the ability to order online has become an essential feature for every webpage and business listing. Pre-pandemic, the primary goal of local search engine ...

Initially known as Google Places for Business, Google My Business is an important tool for businesses looking to leverage location-based marketing. It is a free marketing tool from Google that enables ...

Julia Becker Collins is the chief operating officer at Northborough marketing agency Vision Advertising. She can be reached at [email protected]. PHOTO I MATT WRIGHT Do you know what people ...