Gen Z, the age group between 15 and 24 years old, is an influential and important audience for the entertainment industry to reach. According to Parrot Analytics’ Audience Solutions, Gen Z makes up 27 ...

When young people turn out at the movie theater in droves, they make headlines for flinging popcorn and screaming. Accused of being antisocial homebodies, some theaters have tried to lure them off ...

Taylor Montgomery, who was recently elevated into the global chief brand officer role, discusses how the chain is capitalizing on global food trends and spreading its rebellious marketing attitude. As ...

Clueless is considered one of the best '90s films, but when it hit theaters in 1995, I was only seven—definitely not the target audience. I didn’t really become aware of Alicia Silverstone as an ...