Ushering in the Year of the Snake, China's Spring Festival 2025 has set a new record for box office during the annual holiday period. Total Mainland grosses reached RMB 9.51B ($1.3B) from January 28-February 4.

China's film market achieved a record high of 9.5 billion yuan ($1.3 billion) in takings over the Lunar New Year period, 18.8% higher than the same period last year, as movie-goers flocked to cinemas to watch movies such as "Nezha 2".