Tech group reveals it put $19.9bn into its Reality Labs division, which develops its smart glasses and headsets, last year

Social networking firm, Meta is on course to top $100 billion worth of investment into augmented and virtual reality as the company pushes its smart glasses. This comes as CEO Mark Zuckerberg described this year as the “defining year” for smart glasses as investment into the VR and AR segment has already exceeded $80 billion

Meta CEO Mark Zuckerberg revealed sales figures for the company’s Ray-Ban smart glasses for the first time, telling employees that over 1 million units were sold in 2024. In remarks during an all-hands meeting seen by The Verge, Zuckerberg posed a question to staff about whether sales would go from 1 million to as much as 5 million units in 2025.

Meta (META) is making a significant push into virtual reality (VR) and smart glasses, with its investments expected to exceed $100 billion by