Missing in Nike's launch of the Kobe 11 was talk of the shoe hitting NIKEiD, despite the fact that the brand's had a cadence of bringing shoes to the custom platform before their retail arrival. The ...

NIKEiD has been on quite the roll lately, with models like the Air Jordan 2011, Air 180 and LeBron 9 recently being made available for customization. Continuing with that momentum, NIKEiD has just ...

One of the most overlooked aspects of basketball players’ games are the shoes on their feet. While some may think it’s simple enough to go to your local shoe store and pick out a pair of shoes ...

If you’re one of the many heads out there who missed out on the Digital Gravel and The Hundreds Site release of the TH Paisley Hoodies, here’s another chance. Caliroots has just announced that they ...

Renowned for its floral patterns, Liberty of London becomes part of the NikeiD platform and customizes the most iconic Nike styles - like Nike Air Max 1, Nike Dunk Hi and Lo, Nike Blazer Mid and Lo ...

NIKEiD has exploded from its initial clunky and slow infrastructure into a highly desirable, limited-run option for sneaker fans to deck out the latest Nike Basketball signature sneakers or the newest ...

Why custom Nike gear is a winner for Nike's bottom line. Yet Nike seems to keep finding ways to impress customers and shareholders, making Nike a winning long-term play. One more reason is a new ...

Introducing the new NIKEiD App from the App Store, tapping into inspiration anywhere, anytime and putting millions of designs right at your fingertips using iPhone and iPod touch. NikeiD App delivers ...

Customization is being used as a differentiating tool in nearly every industry, from customized medicine, to theater, cosmetics, clothing, marketing, food and footwear. It frequently adds extra costs ...

Nike has had an excellent run in recent years. Its sales have grown across product categories and geographies, boosting the company’s bottom line. But Nike is still finding ways to impress customers ...