The Trade Desk’s (TTD) take rate has been one of the most sensitive topics in programmatic advertising for the past decade.

Call Yahoo one of the converted. On Monday, Yahoo DSP launched a new Conversions API (CAPI) product, following in the ...

Etsy sellers aren’t feeling great about the US tariff situation. Plus, X’s data licensing and subscription revenue is ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Shutterfly's recent CTV campaign tested a custom algorithm that relies on search data to find geographic regions with the most prospects.

You know that choice mechanism that Google said it was planning to release for third-party cookies in Chrome? Well, it’s not ...

Competition between SSPs and ad servers should be a boon for publishers. But they could see a disruption in Google’s ad ...

Parts of Comcast might be struggling, but the company still feels “well positioned” in advance of the TV upfronts in May, ...

Google’s SSP and ad server businesses have been ruled monopolies. And Google Chrome isn’t going to change its third-party ...

On Wednesday, Magnite announced plans to merge Magnite Streaming, its ad exchange and SSP, with SpringServe, its ad server ...

Advertising agencies are hurting. Agency leaders cite inefficient processes as the biggest challenge currently facing their ...

Alphabet executives spent the company’s Q1 earnings call on Thursday evening hyping AI and dodging questions about the ...