Do you know what the current Ferrari slogan is? The fact is, Ferrari is somewhat less tied to slogans than some other brands, with the whole aura around the brand, its worldwide fame, and its lifelong ...

The Seoul Metropolitan Government is kicking off the new year by developing a fresh brand slogan to embrace the city’s exciting future. It has been seven years since Seoul launched its “I SEOUL U” ...

A slogan is a short and simple phrase that can make or break a product or business. When done well, these catchy phrases can become the cornerstone of a company's identity. A good slogan can help ...

Echobit, a fast-growing global cryptocurrency exchange, today announced a major brand refresh, including a full redesign of ...

Differentiating products and services through advertising is common for many industries. Financial services marketers seem to be having a particularly tough time. In preparation for my role on a ...

Apparently learning nothing from their high school English classes, KFC branches across the globe are resorting to plagiarism for their latest ad campaign. KFC, which temporarily retired its "finger ...

If there’s one thing that big corporations do well, it’s lie. Miller High Life is the "champagne of beers"? Come on. But consumers often see through the public relations B.S. as they did in a recent ...

Founder/Creative Director At The Bureau Of Small Projects - Big Brand Experience Put To Work For Small Businesses, Startups and Non-Profits. As a branding agency, my company is frequently called upon ...