ITV and YouTube have announced a new distribution and commercial partnership that will see ITV joining YouTube’s partner program, which will make hundreds of hours of ITV content available to viewers ...
ITV and Magnite have announced details of a partnership to widen the TV ad market. Marking the next phase in its strategy to enable generative AI ad creation, ITV is leveraging Magnite’s streamr.ai ...
ITV and YouTube have announced a new distribution and commercial partnership which will see ITV joining YouTube’s partner programme enabling hundreds of hours of ITV content to be made available to ...
Sky’s £1.6 billion ITV deal is a bet that mass reach, not content alone, is the last scarce asset in British television.
When ITV switched on its new streaming service ITVX in December 2022, the initial promise was to deliver 10,000 hours of free content, including originals such as Damian Lewis drama A Spy Among ...
ITV has unveiled the launch of BE Studio – a full service creative studio to produce Ad Funded Entertainment (AFE). BE Studio will help brands build emotional connections with ITV’s audience through ...
ITV and YouTube have agreed a new distribution and commercial partnership that will see the UK commercial broadcaster stream full episodes of its shows on the Google-owned platform. The broadcaster is ...
ITV commercial chief Fru Hazlitt has vowed to combat the broadcaster's "complacency" and wean it off a reliance on television advertising revenues. Hazlitt, a former senior executive at GCap Media and ...
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