Men's grooming company Manscaped has launched a creative review as it considers running its first Super Bowl ad, according to ...

On the stage at The Drum Live this week, a panel of experts on marketing humor broke down the (serious!) commercial case for funny work.

Michael Mendieta and Ed McCulloch started Highlanders Creative by cold pitching a campaign to Nike that landed with the “Just ...

There’s a connection between DEI and ROI. Research suggests that more than half (54%) of consumers don’t feel culturally represented in online advertising, making them less likely to purchase from ...

Patrick Schwarzenegger recently alluded to his role in the latest season of The White Lotus and other things he’s done on ...

At the dawn of television, brands were the benefactors of magic. Suddenly, there appeared this box in your house, and when you turned it on, you could see and hear another human being in your living ...

Forbes contributors publish independent expert analyses and insights. The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital ...

Evaluating the effectiveness of a creative ad remains a critical, ongoing consideration for health brands. Improving content quality is more than just an exercise in creative pride, there are ...

Stay ahead of the game with AI-powered creative search ads. Learn how to leverage the power of automation to improve the efficiency of your PPC campaigns. PPC ads are at the core of many marketers’ ...