MAC Cosmetics is teaming with a host of talent and influencers, including Cher and rapper Saweetie, for its first brand campaign in over three years that embraces social media challenges.

Brief: MAC Cosmetics and Guerlain are the first beauty brands to test out Google’s new ad products, including augmented reality (AR) on YouTube, 360-degree videos and livestreams. Google announced the ...

Give them something tangible to put on it—a MAC Cosmetics lip kit, to be exact. Her love affair with MAC began like it does for many Black girls—watching her mother get ready in the mirror.