Whether you're a beauty novice or a professional artist, make-up primer has long been hailed as the antidote to fleeting longevity, excess shine and stubborn texture. From blurring formulas to ...

Sandy Cooper, a Lawrence Mary Kay representative, applies mascara Wednesday at her home. A cross section of Sandy Cooper shows a left side without makeup and a right side with it applied. Pam Biemick ...

You’ve probably heard about or even used a make-up primer, but may not be aware of the benefits. Many primers claim to reduce wrinkles and fine lines, fight acne, and provide sun protection.

Benefit Cosmetics’ Porefessional Face Primer, launched in 2006, was a game changer – some of today’s best products come from brands like Dior Beauty, Charlotte Tilbury and Burberry The idea of wearing ...

No matter how good you are at applying makeup, making it last is half the battle. Primers can help create a smooth canvas for your makeup, and though they aren’t always necessary in your routine, they ...

There's nothing more annoying than applying touch-ups all day because your face makeup is disappearing faster than Houdini. Such a waste of time! “A lot of people think primers are just an extra step ...

CONFESSION time: I don’t wear primer regularly, but the hot weather has left me desperate to find a way to stop my make-up melting off. Oil-absorbing primers are a great way to prevent sweat from ...

If you want your make-up to last longer and sit better on your skin, you need to think about your prep… Primers are great for ensuring your make-up lasts longer, but that’s not all they do – there’s a ...

When Dany Sanz started Make Up For Ever more than three decades ago, there was no such thing as a “makeup artist brand.” She had no investors, no budget, no business training, no experience — just a ...