The demand for hair removal among men has grown massively since Steve Carell had his sweater-grade chest hair waxed in The 40-Year-Old Virgin. Waxing for men has hit record numbers, and the hair ...

If you ever want to make a man squirm, just threaten him with a wax. A back, sack and crack wax, preferably. The brave souls in the video above — made by Irish comedy channel Facts. — may ...

He’s reportedly taken to walking into urban depilation clinics and asking for the full ”back, crack and sack” wax, which sounds like a bad idea for all sorts of reasons.

Also popular is having non-leg body hair removed, via a so-called “back, crack and sack” waxing. Celebrities such as Mr Beckham make it all right for straight men to do such odd things.