Opinions expressed by Entrepreneur contributors are their own. When you’re a brand in a competitive market, franchising industry or not, image can be everything. A big part of that perception is ...

Franchising is changing fast—and few people understand the pace of that change better than Rick Grossmann. Known throughout the industry for his hands-on experience and strategic leadership, Grossmann ...

In franchising, growth depends on reaching the right people at the right time. Traditional marketing methods, like expos and print ads, were once the cornerstone of franchise expansion. But as times ...

Local marketing efforts are often underestimated by franchise owners who already benefit from national investment, established brand recognition and built-in customer loyalty. However, strategic local ...