The Seiko 5 Sports x Pepsi collaboration marks the brand’s first authorized partnership with the sugary-drinks giant. Two limited-edition watches—7,000 pieces of each—blend collector lore with fizzy ...

The SPB513 is one of three just-announced additions to Seiko's Speedtimer line, joined by the black-dial SPB515 and the Datsun-liveried SPB517 limited edition. All share a 39.5mm case, are 12mm in ...

The Seiko 37mm 5 Series Automatic Steel Sports Watch is on sale for just $155 at Walmart, a 29% discount on its full price tag of $220. Minimalist and good looking, this steel watch is an excellent ...

You might not have all day to online shop, which is why we’re committed to doing it for you every week. No need to thank us ...

In a highly anticipated collaboration, two iconic brands are joining forces. Pepsi and Seiko have teamed up for a special ...

After decades of nicknames, Seiko 5 has now made an official collaboration with Pepsi, unveiling two limited-edition watches.

Based on old military watches, the Seiko 5 Sports field watch is perfect for ER doctors. Seiko A Rolex or Omega, both favored in the medical profession, would be totally out of place on Dr. Robby’s ...

Seiko continues to add references to its King Seiko line, this time delivering a trio of textured dials that are almost Grand Seiko-esque.

Seiko embarked on its journey back in 1913, launching Japan’s very first wristwatch—Laurel. This pioneering model didn’t just ...

Prices on Grand Seiko vintage watches are going up, and these are the very best examples at the highest prices. Move fast, as they'll sell!

Sport and watchmaking have always had a friendly relationship, and it is one which is particularly pertinent for Japanese ...

The Grand Seiko boutique, now the largest global flagship for Grand Seiko, has opened its doors in New York City at the prestigious 540 Madison Avenue.