It was the incredibly popular 1998 "Think Different" campaign, which in some forms is still referred to by Apple. The campaign, with permission, used generally black and white pictures of celebs and ...

Jane Goodall is the first voice of a new Mac ad campaign celebrating creativity, harking back to the famous Think Different campaign she also contributed to. The admired and beloved primatologist died ...

In a public letter about Apple’s upcoming 50th anniversary, Tim Cook keys off the famous Think Different ad campaign: April 1st marks 50 years of Apple. From the first Apple computer to the Mac, from ...

The Cupertino pioneer prepares a rare retrospective celebration honoring decades of creativity and cultural innovation.

Tim Cook published a letter titled “50 Years of Thinking Different” celebrating Apple’s upcoming 50th anniversary on April ...

Apple has released a new iPhone wallpaper, “Here’s to the Dreamers,” as part of a campaign highlighting Southeast Asian creators. The wallpaper, a vibrant dreamscape, works with a spatial effect on ...

In 1997, Apple launched a campaign that became cultural gospel. “Think Different” celebrated the rebels, the misfits, the troublemakers. The ones who saw things differently. The ones who changed the ...

Apple built its empire and legacy on innovative technologies and developments, as well as an instantly recognizable design language. The company even uses the phrase “Think Different” as a key part of ...