Google’s new MFA requirement for the Ads API strengthens security but may require advertisers to adjust authentication ...

Early ChatGPT ads are drawing interest but limited data and evolving features mean advertisers are still testing cautiously.

Traffic is falling as AI answers replace clicks. The upside: bottom-of-funnel content converts better. Here’s how to turn that into pipeline.

Track how AI crawlers access your site, identify crawl gaps, and understand what content gets missed using log file data.

A new Google Ads integration with Google Tag Manager could make conversion tracking faster to set up and less prone to errors ...

Search remained the largest ad channel in 2025, but growth slowed as advertisers shifted spend to newer, AI-driven formats.

High ROAS can hide demand capture, not creation. Use incrementality and marginal ROAS to measure real growth and guide ...

Google Ads is trained by what you reinforce over time. That’s why results repeat — it learns what gets funded and sustained.

OpenAI’s expansion of ads into new markets signals growing opportunities for brands to reach users inside AI-driven ...

AI traffic to U.S. retail sites is up — and now it converts better than traditional channels like paid search, according to ...

Nearly 80% of top results shifted as Google’s latest update hit aggregators and boosted brands, official sites, and data-rich ...

Google says Gemini is making ad enforcement faster and more accurate, meaning fewer false suspensions but stricter policy ...