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The Advertising Standards Council of India updates influencer guidelines, draws the line between generic promotions and ...
How: The campaign originated as a proactive concept from Ogilvy Canada, which worked with the global Vaseline team to develop ...
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Chagee, the fast-growing Chinese milk tea brand, has named Eugene Lee, former international chief marketing officer (IDL) at ...
AKQA’s founder and former chief executive Ajaz Ahmed has founded a new shop to “rival” existing agencies. Called Studio.One, ...
How did an animated film about an orphan’s journey to find courage become Southeast Asia’s highest-grossing animation? Smart ...
A seasoned leader and Campaign’s Greater China Agency Head of the Year in 2024, Liza Zhang will oversee MSL, Publicis ...
WPP has reported a 2.7% like-for-like drop in revenue less pass-through costs to $3.3 billion (£2.48 billion) for Q1 2025.
How did an animated film about an orphan’s journey to find courage become Southeast Asia’s highest-grossing animation? Smart ...
Effie Worldwide has revealed the winners of its 2024 Global Best of the Best Awards, with Eos and New York-based Mischief @ ...
Creo to operate influencer capabilities across 40-plus markets select markets, while select markets like the UK will operate ...
The Q1 results come as Omnicom moves toward closing its planned acquisition of IPG, announced in December 2024, which would ...
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