There, with the silk shroud pulled back, stood the most important new Jaguar since the 1935 SS Jaguar 2.5-litre Saloon. I was ...

Jaguar reveals the radical Type 01 electric GT. 1,030bhp performance, £130k price tag, and first-look photos from the Knightsbridge launch.

In the world of rebrands, changing your name is the easy part. Actually reflecting where you’re going is where it gets tricky. Exell Film’s brand name was clear enough in its intent but didn’t ...

A voice to shape our editorial mission Unlimited access to features and archive Preferential rates on other offerings ...

Harbour’s range of beers has long carried a tidy, restrained aesthetic, but for a Cornish seaside brand, it rarely shouted ...

I’m not entirely sure what my Mum in Spain would think if I were to turn up and ask here what she thought of olive oil in a ...

Anyone who looks at the old identibase brand will see the problem that Perfect Storm had to deal with – it was professional, ...

On the outskirts of Knutsford, set across a 157-acre Cheshire estate with origins tracing back to the Domesday Book, The Mere ...

Publishing design has long felt like a closed shop to outsiders. Portfolio expectations can seem cryptic. Crucial industry ...

Kiss Branding has delivered a comprehensive rebrand for AutogenAI, taking inspiration from academic publishing to build trust and authority for the scaling AI enterprise platform.

In our interview series, design leaders answer five questions about design, and five questions about leadership. This week, ...

When brands fail to define how they move, platform defaults take over. Motion studio founder Andrew Vucko explains why ...