Discover data orchestration techniques that B2B brands can use to unify messaging across ads and emails to create a ...

Artificial Intelligence - Most North American marketers say AI-powered tools could significantly accelerate their firm's ...

AI personalization in marketing requires standardized, high-quality data. Without strong data standards, even advanced genAI ...

Google's 2025 ad update introduces a predictive model that prioritizes relevant, navigable landing pages to improve user ...

Marketing Management - Nearly all marketing agencies are raising their prices by at least a little bit this year, according ...

This infographic explores a clarity gap in which effective B2B marketing execution is being hampered by misconceptions in four key areas: intent, activity, lead growth, and campaign volume.

Marketers are using persona-driven AI to enhance customer interactions, test campaigns, and maintain authentic brand voice at ...

Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent ...

Out-of-home advertising offers B2B marketers a powerful, underused complement to digital ABM—enhancing engagement, trust, and ...

Artificial Intelligence - Which human resources tasks does AI make easier? Which ones is it not ready to handle? How do employees feel about AI being used for HR?

What percentage of emails sent by marketers ends up in consumers' spam folders? What percentage is flagged as spam--and as not spam--by recipients? Find out for 27 verticals.

Marketers report changes in strategy, feelings of connectedness, and remote work expectations as a result of the pandemic. See the research.