AI assistants are compressing the purchase journey and hiding influence from attribution models. Here's how marketers can ...

Some 39% of consumers say they regularly read at least one Substack publication, with that number rising to 55% among Gen Z, ...

Although ChatGPT ranks as the generative AI assistant Americans say they prefer most, Gemini has seen the largest gain in preference this year, according to recent research from YouGov. The report was ...

Most enterprises are taking steps like improving crawlability and restructuring their content in order to optimize for AI-powered search platforms, according to recent research from Branch. The report ...

Catch up on select AI news and developments from the past week or so: Google launches open protocols that let AI agents shop across platforms. Google announced the Universal Commerce Protocol (UCP) ...

Catch up on select AI news and developments from the past week or so: ChatGPT 5.3 reduces outbound links as authority signals reshape AI search. ChatGPT 5.3 introduces a major shift in how AI search ...

Catch up on select AI news and developments from the past week or so (in no particular order): Chinese AI agent Manus gains attention but faces doubts. Manus, a general AI agent developed by a Chinese ...

The weight loss industry is just huge, with the annual revenue of the US weight loss industry some $61 billion. That means lots of businesses are cashing in on obesity, as 108 million people are on ...

Email Marketing - Do image-heavy small business marketing emails perform better or worse compared with text-heavy emails? To find out, researchers examined the performance of more than 3 million ...

Which brands do AI platforms like ChatGPT cite most often when given sector-specific prompts? To find out, researchers at Fractl gave GPT-4o, Gemini 2.5 Flash, and Claude Sonnet 4.6 prompts related to ...

Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, ...

More than 15 billion images have already been created using text-to-image AI tools since 2022, according to recent research from Everypixel. The report was based on an analysis conducted in August ...