Mark Zuckerberg said Meta underestimated TikTok's rise and dismissed it for not thinking it was truly social.

During an all-hands-on meeting yesterday, Meta CEO, Mark Zuckerberg, explained how the company managed to miss out on TikTok. The social media company didn’t see TikTok as the same kind of social network that it runs over on Facebook and Instagram.

After an internal Q&A with Mark Zuckerberg made headlines over the tech tycoon’s pro-Trump commentary, Meta threatened to fire staffers for leaking information to the media — in a memo that also then got leaked.

Meta’s all-hands meetings, led by CEO Mark Zuckerberg, have preceded mass layoffs over the last few years. On Jan. 30, Zuckerberg told employees that 2025