The world No. 1 and three-time Grand Slam champion lags behind her contemporaries in endorsements despite standing atop her sport.

Madison Keys won her first ever grand slam title on Saturday, stunning two-time defending champion and world No. 1 Aryna Sabalenka 6-3 2-6 7-5 in a thrilling Australian Open women’s final.

Keys, ranked 14th and seeded 19th, prevented Sabalenka from earning what would have been her third women's trophy in a row at the Australian Open — something last accomplished by Martina Hingis from 1997-99 — and her fourth major title overall.

American Madison Keys dethroned Aryna Sabalenka to become the oldest first-time winner of the women’s singles title at the Australian Open.

Madison Keys of the U.S. celebrates after defeating Iga Swiatek of Poland in their semifinal match at the Australian Open tennis championship in Melbourne, Australia, early Friday, Jan. 24, 2025. (AP Photo/Vincent Thian) AP

American Madison Keys upset top-ranked Aryna Sabalenka 6-3, 2-6, 7-5 to win the 2025 Australian Open. This win gives Keys her first ever Grand Slam title at the age of 29.

The Madison Keys who will play two-time defending champion Aryna Sabalenka for the title at the Australian Open on Saturday night is not the same Madison Keys who was the runner-up at the U.S.

Madison Keys wrote three short words on the camera lens after her victory against Iga Świątek at the Australian Open: “Oh my god.”

Madison Keys has been through her fair share of gut-wrenching losses and injuries over her 15-year career. But her hard work and earnest perseverance was finally rewarded in spades at the.

Madison Keys has been through her fair share of gut-wrenching losses and injuries over her 15-year career. But her hard work and earnest perseverance was finally rewarded in spades at the.

This week, the Australian Open came to a close in Melbourne. Madison Keys claimed the women’s singles title with a win over Aryna Sabalenka, while Jannik Sinner lifted the men’s singles trophy after defeating Alexander Zverev.