Adidas will promote Liverpool to its ‘Elite’ tier of clubs, meaning fans will get a stream of unique kits and merchandise ...

All the information you need regarding tickets for our UEFA Champions League home match against Real Madrid CF ...

Novak Djokovic, Rafael Nadal and Roger Federer are the dream names when it comes to endorsement for companies, not just on ...

Crocs, Inc. has appointed Rupert Campbell as chief commercial officer for HeyDude. Campbell is known widely in the footwear ...

The collectible jersey, a limited edition to commemorate the golden jubilee of a Legend, could only be… exactly as it is: ...

The move is part of a broader strategy to rebuild its image as a team sports company, an identity that was lost under Adidas’ ...

After years of the ever bigger, ever bulkier sneaker, there seems to be bit of a backlash: sneakers have become sleek, ...

Puma has warned that trade uncertainty and geopolitical tensions will hit sales growth this year, sending the German ...

Puma on Wednesday announced job cuts and warned of uncertain U.S. consumer demand as the German sportswear group's shares ...

Liverpool’s latest deal is expected to be worth a similar amount to their nearest rivals who include Manchester City and ...

Record-breaking alpine skier Mikaela Shiffrin posted a photo of herself with Burlington native and Olympic bronze medalist ...