Adidas will promote Liverpool to its ‘Elite’ tier of clubs, meaning fans will get a stream of unique kits and merchandise ...

Novak Djokovic, Rafael Nadal and Roger Federer are the dream names when it comes to endorsement for companies, not just on ...

Crocs, Inc. has appointed Rupert Campbell as chief commercial officer for HeyDude. Campbell is known widely in the footwear ...

The collectible jersey, a limited edition to commemorate the golden jubilee of a Legend, could only be… exactly as it is: ...

The move is part of a broader strategy to rebuild its image as a team sports company, an identity that was lost under Adidas’ ...

After years of the ever bigger, ever bulkier sneaker, there seems to be bit of a backlash: sneakers have become sleek, ...

Puma has warned that trade uncertainty and geopolitical tensions will hit sales growth this year, sending the German ...

Puma on Wednesday announced job cuts and warned of uncertain U.S. consumer demand as the German sportswear group's shares ...

Record-breaking alpine skier Mikaela Shiffrin posted a photo of herself with Burlington native and Olympic bronze medalist ...

Canada's Liberal Party has selected a new leader who will soon take over as prime minister from Justin Trudeau. But if you're ...

And unless retailers were flush with cash going into the pandemic — or had robust online operations to float them before ...