With audience attention more fragmented than ever, some brands will deliberately break from their usual tone to stand out.

Almond Breeze is taking aim at the growing fatigue with “AI slop” in a new campaign starring the Jonas Brothers. Created by ...

Serviceplan Middle East will lead global creative strategy, brand storytelling and integrated campaigns across DCT Abu ...

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

KPS3, a full-service marketing and communications firm, has hired advertising industry veteran, Timothy White, as senior ...

Dunkin’ is promoting a menu lineup centered around a new Protein Milk offering with help from Megan Thee Stallion, per news ...

The programme offers on-set opportunities across creative and technical roles, combining hands-on learning with scope for ...

The Artlist AI Trend Report positions the AI ??creative director as the most sought-after talent in the advertising ecosystem ...

As agency mergers reshape the industry and AI becomes infrastructure, creative heads discuss why human insight and ...

The ad industry on both sides of the Tasman will be saddened to hear of the passing of awarded creative director Brian ...

Bhandarkar played a key role in shaping the voice of brands such as Surf, Liril, Lifebuoy and Rexona. She was 82 ...