Goodyear, one of the world’s largest tire companies, has announced a new entrant in the competitive all-season tire category. The Assurance WeatherReady 2, a follow-up to the first-generation ...

Goodyear recently introduced an even longer-lasting version of its Assurance tire, the MaxLife 2. Tiremakers face complex tradeoffs while balancing numerous factors to produce tires and Design News ...

AKRON/GARRETTSVILLE, Ohio — The excitement, it seems, was contagious among those wearing blue polo shirts embossed with the Goodyear logo. "It's just a well-rounded tire," Nick Gullatta, a performance ...

AKRON—Show, don't tell. As in, demonstrate the innovative design, safety and performance to the OEM, retailer and consumer—don't simply tell them about the new Goodyear Assurance WeatherReady 2.

AKRON, Ohio--(BUSINESS WIRE)--The Goodyear Tire & Rubber Company today announced the launch of the Goodyear Assurance MaxLife ® 2, the next generation premium all-season tire designed to deliver more ...