Xbox has created XP, a new division covering film and TV adaptations, merchandise, partnerships, live events, theme parks, ...

Xbox has created XP, a division led by Kayleen Walters to coordinate screen storytelling, consumer products, partnerships and ...

It was no secret that Xbox has been cooking up plans for an ads biz for quite some time, despite the fact that gamers are ...

XboxXbox has established a new division, 'XP,' to oversee areas beyond gaming, including film and TV, merchandise, and live ...

Xbox Pictures is the film and TV team inside the new XP division. Xbox has named its leadership, but has not announced a new ...

After the resounding success of A Minecraft Movie and the Fallout TV series — both of which are longtime video game titles — ...

Following the massive success of A Minecraft Movie, Xbox appears to be doubling down on its Hollywood ambitions. The video ...

Mojang Studios has announced that pre-orders are now live for the Nintendo Switch 2 version of Minecraft, and it has detailed ...

A lot of change is going on in the annals of Xbox right now. The games division of Microsoft is in the midst of 3,200 layoffs ...

Xbox launches XP, a new entertainment division led by Kayleen Walters, bringing its gaming franchises into movies, TV, ...

Asha Sharma's latest big move is all about bringing "franchises" to the world in ways that don't involve games.