For a brief moment, holiday sweaters turned into NBA jerseys and teams wore special Christmas gear. We look back at this ...

The NBA Cup doesn't get much respect, but does that stop fans from repping their team's success in the competition?

Nike quietly locks in Paige Bueckers’ brand future, filing a trademark that signals bigger plans beyond player-exclusive ...

A signature shoe line is one of the major markings of a superstar. It’s reserved for the best of the best. They’re a long, ...

Kansas coach Bill Self likes the hypothetical of the NBA playing the championship game of its midseason “NBA Cup” tournament ...

This is the same logo that appeared on Bueckers' player-exclusive colorway of the Nike GT Hustle 3 that dropped in December ...

While the NBA Cup will never hold as much sway over teams and fans as the Larry O'Brien Trophy, the purpose of this in-season ...

Sneakers have become a big part of the basketball community, and with each passing year, brands collaborate with the players ...

Kobe Bryant’s “Grinch” shoes changed NBA Christmas sneakers forever. Here’s a look back at their debut in 2010 and lasting ...

The team with the four rings is named Audi Revolut F1 Team and will present the complete design of the R26, its single-seater, on January 20 in Berlin.

The Curry Brand was launched by Under Armour in November 2020, which aims to “change the game for good” focusing on communities and other sports. The collaboration had refurbished basketball courts, ...