Discover the latest sports marketing news most impacting the industry. Read insights from the trusted team at Adweek who break down what it all means for the future of sports advertising. The candy ...

Incentives have long been a staple of pro contracts. They're making their way to college players' deals, too. David Ubben and Matt Baker 3 Hyrox, a PR crisis and the battle for the ...

Sports betting has become increasingly popular across the United States, but not every state has legalized it. 39 states and Washington D.C., have some form of legalized U.S. sports betting, whether ...

Wednesday's preseason game at Memphis marks the first time Desmond Bane returns to the city since the Magic acquired him last year. "Uncovered" is just one example of how local news informs our ...

Carson Deveau • Sports Betting Editor Brandon DuBreuil has ensured that facts presented were obtained from reliable sources and are accurate. Fact checked by: Brandon DuBreuil • Head of Covers Brandon ...

In Game 3, Yoshinobu Yamamoto outdueled Chris Sale and added to his postseason legend. Katie Woo 19 How Argentina paid tribute to Lionel Messi's career: 'Thank you so much — for having existed' ...

Yahoo Sports TVyahoosports.tv is here! Watch live shows and highlights 24/7. Yahoo Fantasy FootballThe award-winning podcast with Josh Norris and Hayden Winks has a new home. Yahoo Fantasy ...

Jayden Ross and Colben Landrew will both play major roles for the UConn men's basketball team this season, but the question is: Who will start? Jayden Ross and Colben Landrew will both play major ...

Yahoo Sports TVyahoosports.tv is here! Watch live shows and highlights 24/7. Yahoo Fantasy FootballThe award-winning podcast with Josh Norris and Hayden Winks has a new home. Yahoo Fantasy ...

The 39-year-old's final bow in front of more than ‌85,000 fans at a packed Monumental stadium was less about football and more a national celebration of Messi's service to the national team. We need a ...

Jayson Williams' estranged wife, Tanya Young Williams, claims the former NBA All-Star owes hundreds of thousands of dollars in unpaid child support ... TMZ has learned. Tanya filed for divorce Monday ...

William Contreras went 3-for-4 with a homer in a loss to the Padres in Game 3 of the NLDS on Tuesday. Contreras got the Brewers on the board with a shot off Nick Pivetta in the fourth inning. The ...