Honoring the WTA's history, the brand now redefines the WTA's mission in order to shape its future. With the call to Rally the World, the WTA signals its intent to captivate fans, forge new heroes, ...

Elena Rybakina wasn't that really interested in commenting too much about the WTA's new logo, simply stating that she was ...

Kristina Mladenovic isn't a big fan of the WTA's new logo as the six-time Grand Slam doubles champion questions who came up ...

The governing body of women's tennis has a new logo, but its future in women's sports will not be defined by color schemes.

While some critics (and players) have slammed the new logo design, I believe some are missing the point – design is just one ...

With a fresh visual identity and a call to Rally the World, the WTA has redefined its mission to inspire, engage and elevate ...

The launch of the WTA’s new branding, featuring a rebrand and a fresh green logo for the Tour, has started to generate reactions in the tennis world. On Thursday, the WTA unveiled its new logo and ...

The WTA has a new logo and player-focused ad campaign rolling out across its digital channels today. The WTA today revealed a remade brand identity that aims to signal a “new era” for women’s tennis.

WTA is currently facing the heat from tennis fans after their latest logo announcement for the Indian Wells Open 2025.

With a refreshed logo, a deepened brand philosophy and a unified vision across digital and broadcast, the WTA is reinforcing its position as the global leader in women’s sports and entertainment.

A rallying cry that "this is not a tennis court" but a stage for athletes to perform, is among the chief new positioning.

The women's tennis tour has WTA rebranded with a new logo and “Rally the world” tagline. Read more at straitstimes.com.