Momentum from the ‘great jeans’ campaign won’t be enough to offset the retailer’s problems, BofA Securities says.

Nazi memes have gone from being a cause for cancellation to a great way to 'own the libs,' thanks to the DHS posting hateful ...

American Eagle will need more than Sydney Sweeney to keep its stock afloat. That's according to analysts at Bank of America, which cut its rating on the stock to "underperform" — or the equivalent of ...

Sydney Sweeney is facing a new setback, as her latest film, Eden, struggles at the box office. This follows backlash from her ...

There's capturing attention and then there's keeping it. Whether American Eagle Outfitters, which not long ago managed the former, can do the latter, is the question facing investors today.

Gap’s viral denim ad starring Katseye, which social media users have praised for its diversity, comes weeks after American ...

BofA Global Research downgraded AEO to "underperform" from "neutral" Retail stock American Eagle Outfitters Inc (NYSE:AEO) ...

Despite a surge in stock price from its Sydney Sweeney-driven ad campaign, American Eagle has been downgraded by Bank of America from "neutral" to ...

Sydney Sweeney might be letting the jeans controversy slide, but her Americana co-star Halsey isn't backing down.

Halsey has defended her new movie Americana, which stars Sydney Sweeney, after its disappointing box office debut. The film ...

As if the blowback from her American Eagle ad and "Americana" movie is not enough, Sydney Sweeney suffers yet another box ...

The former Gap and J.Crew CEO said the brand should have apologized for its advertisement and admitted it had "screwed up." ...