Seven years after first partnering with New Era Cap, Buffalo Bills star quarterback Josh Allen is now an equity partner in the Buffalo-headquartered brand.

Bills QB Josh Allen has been a New Era Cap endorser since entering the league in 2018. Now the Buffalo-based cap maker has expanded the relationship, adding an equity piece, a job, office, and a Linked In page.

Allen, who has been an endorser with New Era Cap since he entered the league in 2018, expanded his relationship with the Buffalo-based cap company. In this expanded connection, Allen added an ownership stake, becoming the first New Era endorser to receive equity, and he'll do so as "Director of Billustration".

Buffalo Bills quarterback Josh Allen has been with the organization since they drafted him in 2018. Throughout his seven-year tenure in Buffalo, they’ve appeared in two AFC championship games, losing both to the Kansas City Chiefs.

HBO's Hard Knocks has long been a staple of NFL coverage, offering fans a glimpse into the inner workings of training camps. The show brings the grueling physical and mental prepar