The long-term deal also includes the 4th of July fireworks concert special, and a new event to be announced at a later date.

Macy's said last year's parade reached 31.7 million viewers on NBC and Peacock, an 11 percent increase from 2023.

NBCUniversal and Macy’s have agreed to renew their partnership with a 10-year programming rights deal through 2034, ...

Parade will keep marching on with NBCUniversal after the retailer and media giant struck a new 10-year rights extension that ...

Parade and the Macy’s 4th of July Fireworks will continue airing on NBC, Peacock & Telemundo for ten more years.

NBCUniversal and Macy's have extended their agreement to keep the Macy’s Thanksgiving Day Parade on NBCUniversal's platforms ...

The company behind T.J. Maxx, Marshall’s and Home Goods has seen growth start to slow down, but it’s one of the few retailers ...

Macy’s, established in 1858, is the Great American Department Store—an iconic retailing brand over 740 stores operating coast-to-coast and online. Macy's offers a first-class selection of top fashion ...

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