MSNBC will change its name later this year as part of Versant’s separation from NBCUniversal, according to CNBC. The political news network will drop the peacock logo and rebrand as My Source News Opinion World,

MSNBC will change its name later this year and drop the storied peacock image from its branding — the first real public-facing changes in Versant's upcoming separation from Comcast's NBCUniversal.

The cable news channel is getting a new name and dropping NBC's peacock logo as part of a spinoff from NBC Universal.

According to NBC News, CNBC will keep its name, which stands for Consumer News and Business Channel, but will also receive a new logo. Comcast will reportedly retain other NBCUniversal networks, including NBC, NBC News, NBC Sports, Bravo, and the streaming service Peacock.

Comcast's looming spinoff of its cable assets is leading to a messy divorce between NBC News and MSNBC, which heavily relied on the Peacock network's news division.

The new name and logo, which were brutally mocked online, are part of Comcast’s $7 billion spinoff of cable assets.

MSNBC will undergo its biggest identity shift in decades, as the cable TV network splits from NBC News.The channel will be known as

MSNBC will change its name to My Source News Opinion World (MS NOW) and unveil a new logo later this year as part of the cable news channel’s spinoff from the Comcast-owned media company NBCUniversal.