Reliance Retail has launched an app in India to sell fashionwear from China's Shein under a licensing deal, almost five years since Shein's app was banned in the country after getting caught up in a diplomatic tussle.

The new venture marks a strategic shift for Reliance Retail, which had previously incorporated various brands into its flagship fashion platform, Ajio. The Shein app offers consum

Shein, now based in Singapore, is offering affordable fast fashion in India. Two years ago, Reliance Retail Ventures Ltd partnered with Shein to sell its products in the country. In a written response to the Lok Sabha last month,

Shein, the fast fashion brand, has resumed its operations in India, in collaboration with Reliance Industries (NSE:RELI) Ltd., led by Mukesh Ambani. The move comes after the brand was banned in the country in 2020 due to security concerns.

Shein India is now operated and managed by Isha Ambani-led Reliance Retail, which already runs the fashion e-commerce platform Ajio and offline outlets under Reliance Trends

Chinese fast-fashion platform Shein has relaunched in India through a partnership with local conglomerate Reliance's retail chain, nearly five years after