Fresh off the new organization's first competition, White explains the work it took to make it happen—and why he's feeling especially good about the Big Bang Meca-10 Aspen One on his wrist.

The just-launched professional winter sports league has a brand-savvy founder in the former Olympian Shaun White. Attendees at the first event held Friday and Saturday at Buttermilk at Aspen Snowmass watched the competitors race down the mountain,

At the debut competition in the legend’s Snow League startup, snowboarders envision a future that includes sustainable careers.

Shaun White tells CNN Sport that he’s hoping to bring about a new age for winter sports with the introduction of The Snow League.

This week in Aspen marks the debut of Shaun White's Snow League. It's a four-contest circuit that the retired three-time Olympic gold medalist hopes can alter the trajectory of halfpipe snowboarding.

Olympic snowboarder Shaun White's brand-new halfpipe league debuts this week, here's how to watch the first competition live from Aspen, CO.

First Event Begins This Friday, March 7, at 11:30 a.m. ET Exclusively on Peacock; Encore Presentation on NBC on Saturday, March 29, at 1 p.m. ET

Shaun White is stoked about this weekend's snowboard competition. And he's not even competing. State of play: This time White, the three-time Olympic gold medalist, is the contest's creator. He founded the Snow League as a different type of competition that spans a year and develops storylines before awarding an overall title at the end with $1.

He retired from competition after the 2022 Winter Olympics in Beijing, but now he’s on a mission to transform the sport in a different way. He has founded a new tour for halfpipe snowboarders and freeskiers called The Snow League, debuting this weekend in Aspen, where he dominated the Winter X Games from 2003 to 2013.

Shaun White, the snowboard icon who helped bring the sport to the masses, is launching “The Snow League” this week in Aspen and it could spark a change in how competitions are approached.