Romasco, who joined OpenX in 2019, will be responsible for driving OpenX’s publisher growth throughout North America, EMEA, ...
VIOOH, with its advanced technology platform and global footprint, seamlessly connects buyers and sellers in the DOOH space, ...
Cedara’s end-to-end sustainability platform will enable Orisha ADgency to calculate the carbon emissions associated with both ...
Media measurement firm Nielsen has announced an end to its consumer panel-based TV ratings, a product which has served as the ...
To boost the programmatic launch in Denmark, all of AFA Decaux’ premium digital inventory will be available for advertisers ...
Zenith Global and Picnic explored the relationship between media quality and campaign performance, analysing the results of ads in premium media environments compared to lower-quality ones. The study ...
CMA Launches Mobile Investigation into Apple and Google; Ströer Exploring Sale of Core Ad Business; Havas Acquires CA Sports ...
Piwik PRO is revolutionising the digital marketing landscape by offering a built-in Customer Data Platform (CDP) as part of ...
ExchangeWire’s Industry Review 2025 serves as a definitive guide to the year ahead, offering in-depth insights into eight ...
This comprehensive report, derived from Pubstack’s data across 16,000+ websites, 2.5 billion daily auctions, and 700 million ...
With the FAST business expected to reach USD$12bn (£9.7bn) by 2027, the 2024 year-end report from VideoElephant confirms the value of FAST to advertisers and shows that FAST channels effectively reach ...
WHSmith to Launch Retail Media Ad Network. WHSmith is launching a retail media business: it will combine both in-store and ...